Nissan and Sony have announced the premiere of GT Academy USA, a reality show that takes 16 Gran Turismo 5 gamers and gives them a chance to become a professional race car driver. The new five-part reality TV show will be aired on SPEED TV beginning September 20.
Can a video game develop the skills needed to become a professional racecar driver? Nissan and Sony think so, but it’s not an overnight transition. The show will profile 54,000 Gran Turismo 5 gamers who participated in a national tournament for a shot at becoming a motorsports professional.
Each phase of the GT Academy USA tournament will be featured in the reality show. Originally launched in Europe in 2009, GT Academy USA is being brought to the U.S. for the first time.
“GT Academy USA will create a life changing experience for gamers, celebrating the authenticity of Gran Turismo 5 for Sony PlayStation, and real life racing and performance, innovation for Nissan,” said Jon Brancheau, vice president of marketing for Nissan North America, Inc. “GT Academy USA is a mesh of gaming, branded entertainment, and social media, all designed to entertain, engage, and reward the audience across multiple platforms from gaming consoles to social networks and primetime.”
Read more and see the preview of the show: http://www.nissaninthenews.com/nissan-to-launch-reality-tv-show/#more-2048
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